Predkladaná publikácia je mozaikou skúseností, príkladov a inšpirácií zozbieraných v krajinách Vyšehradskej štvorky a vo Veľkej Británii. Svojou povahou nemá ambíciu byť učebnicou alebo vyčerpávajúcim prehľadom, ktorý zodpovie na všetky načrtnuté problémy. Jej hlavným cieľom je ukázať, ako sa získavajú prostriedky pre rozvojovú a humanitárnu prácu zo súkromných zdrojov, zvlášť od individuálnych darcov. Ukazuje dobré … Read More
Fundraising experts Karen Brooks Hopkins of the Brooklyn Academy of Music and Carolyn Stolper Friedman of the Contemporary Museum of Art in Chicago offer important insights into best fundraising strategies for arts and cultural organizations of all sizes.
It ranks right up there with public speaking. Nearly all of us fear it. And yet it is critical to our success. Asking for money. Now comes a book, Asking: A 59-Minute Guide to Everything Board Members, Staff and Volunteers Must Know to Secure the Gift. And short of a medical elixir, it’s the next … Read More
With the explosion of uninspired e-mail solicitations, dull fundraising dinners, and cookie-cutter direct mail campaigns, donors are demanding a new, personalized approach when being asked for money. Drawing on the authors‘ practical experience and the most current psychological and neurological research, The Influential Fundraiser offers a wealth of approaches that will help fundraisers make significant … Read More
Google+ is an important social network to consider for your business (be that a small business or a large one) because it’s run by the same company that controls the largest search engine in the world, and because that same search engine is looking anxiously at social networks and social signals to better understand how … Read More
YOUR POOL OF INVESTORS JUST INCREASED BY 2 BILLION . . .Since the day the first human being approached a prospective investor, the province of capital allocation has been controlled by a small and entrenched minority.All this has changed. Now, the power of the Internet—particularly social media—enables anyone to connect with more investors in less … Read More
The Fundraiser’s Guide to Irresistible Communication reveals ways of communicating that are proven to motivate donors to give generously, wholeheartedly, and repeatedly. Jeff Brooks, one of America’s top fundraising writers, takes you on a step-by-step tour of the unique strategies, writing style, and design techniques of irresistible fundraising messages. This easy-to-read and entertaining book will … Read More
Ako sa správnou komunikáciou zviditeľniť a získať zdroje na svoju prácu Mnohé neziskové organizácie čelia výzve: ako presvedčivo ponúknuť hodnotu a získať podporu pre svoju prácu. Navyše mnohé majú málo skúseností s komunikáciou a limitované ľudské a finančné zdroje. Kniha Rozvíjanie značky neziskovej organizácie ponúka čitateľom osvedčený prístup k fundraisingu, ktorý kladie dôraz na marketing, … Read More
Dream of launching a new product, project or startup? Wish granted! Thanks to crowdfunding, today’s hottest form of investment, suddenly anyone can bring any idea or invention to life on the Internet. The world’s leading guide to raising money online, The Crowdfunding Bible shows you how to launch, market and successfully run a high-tech fundraising … Read More
This book wants to put into the hands of readers some good news: a small compendium demonstrating how they can help effect change. Collectively, we have some new tools. Smart fundraising and finance are evolving. As the cases assembled in this book demonstrate, greater social gains from social entrepreneurship become possible with faster recognition of … Read More
